Etsy, described as the fallen angel in the stock market 2012 to 2022 gain $75 million to $2.5 billion. for 10 years. It peaked during the pandemic which we all experience as seller and then suddenly we felt the brakes and everything slowed down. It's acquisition of UK's Depop in 2021 for 1.7 billion ate the cash and profits made over the years. As a result, management has completely redirected the company's management towards sustained share buy-backs: these reached $577 million in 2023, and already $309 million in the first half of 2024. In the absence of a sales trend reversal, with earnings per share expected to reach $2.4 in 2024 and the share price still above $50, it is not certain that these share buybacks will be truly accretive in the long term. Etsy has been strategizing on the Sellers too. Sellers that have are even established with Star Seller badges with thousands of reviews and sales but have been on the platform for more than 5 years have been suddenly and ...
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